6503 marketing management
Word limit: 3500 words, no more than 3500 words.
Operation requirements:
The purpose of this assignment is to familiarize you with the concepts of marketing management.In your paper, you should choose an enterprise as the analysis object, and make special suggestions and countermeasures from the perspective of the enterprise.
The enterprise you choose should be one that you are interested in its products and services.Please discuss their marketing strategies, including their promotional and advertising strategies.You should design competition in your paper and analyze the enterprises you choose (analysis of opportunities and challenges)./SWOT
Finally, make a marketing plan to promote the product to the world.(select a country as the target market) explain why you choose to develop this market, and conduct a critical analysis considering changes in the expected environment or buyer behavior.Your paper should clearly define the concepts and tools learned in this unit, and develop a clear action plan for the enterprise.
Contact with companies you are interested in will help you complete this assignment.But it’s not necessary. You can also write your homework completely based on public information.It is strongly recommended that you choose a company that publicly discloses information.Don't plagiarize, cite references in the right way.
In summary, your assignment should cover the following areas: a) the organization and product of your choice.
- b) The marketing strategy currently used by the enterprise.
- c) SWOT analysis.
- d) Write marketing plan, how to bring the products and services of enterprises into foreign markets, and conduct critical analysis.Explain your reasons./
Operation format requirements:
1) Executive summary
2) Introduction
- Background of organization
- Overview of product of choice
3) Main body
- Situation analysis – Marketing Strategies
- SWOT analysis of opportunities and challenges
- Competitor analysis
- Marketing plan & recommendations
4) Conclusion
5) References
Other requirements:
Further Instructions
Font style: Times New Roman & font size: 12 for content, 14 for sub sections and 16 for main sections
Line spacing: 1.5 line spacing
Page layout / orientation: Portrait layout: Overview
- All the margins should be set about 25mm on both sides (i.e. left & right) of each page and justified.
The left and right margins of the paper must be 25 mm and set to “adjustable”
Digital systems (e.g. 1.0, 1.1 and 1.1.1) should be used for each section and subsection
- Word count must be indicated on the cover page of the assignment.
Homework must have a cover, on which the number of words should be clearly written
