Analyze a print advertisement from a magazine

For this assignment, you will need to analyze a print advertisement from a magazine.

advertisements are a form of argument. The ultimate goal is to sell the product. Advertisers use marketing firms that create different strategies to target particular audiences and to create specific rhetorical effects. The strategies use the traditional modes of ethos, pathos, logos to convince the viewer to purchase the product. Your job is to carefully analyze the advertisement and determine which strategies are used and why. Remember that everything presented in the ad and the method of presentation is deliberate. Then, decide if the ad is or is not effective. Your essay should describe the ad in detail, explain the methods used by the company to promote their product, and determine the effectiveness and fairness of the ad.Essay specifics:

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  • A clear and focused thesis statement
  • A creative title
  • 700 to 900 words
  • Can not be in first-person – no ‘I’, ‘me’, or ‘you’ – use terms like ‘the viewer’ – you can make a statement without using ‘i’ – “The sky is blue to show happiness.” instead of “I think the sky is blue…”
  • Formatted in MLA style (1 inch margins, double-spaced, Times new Roman and 12 point font, and a proper header.)
  • The advertisement is described in detail: use your class notes and the essay planning form from the brainstorming workshop to help you with details and examples.
  • Bring 3 copies of your draft to workshop
  • You must turn in:
    • your rough draft
    • checklist
    • your peer review sheets
    • your final, polished copy
    • a copy of your advertisement
  • Note: five points will be deducted from your essay grade if you failed to turn in all of the requirements.


Requirements: 700 words

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