Assignment 1

Assignment 1: (Based on Q 1-3 & Results in Q4)


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  • This assignment is based on all the decisions you have made in Q 1-3 and results that you achieved and/or expect in Q4.I want to see an analytical paper NOT a descriptiveone


  • Don’t dump data – but explain – remember ‘why’ and ‘how’ e.g. you opened offices – what impact did this have on your income statement? Could you have made a better decision?
  • Based on decisions made in Q 1-3, discuss the following:

Cover page: Names & Roles and responsibilities

Briefly highlight and discuss why it is critical (for you) to select particular Team Norms and Personal Goals

You selected 2 market segments – Discuss priority, selection rationale – justify by numbers etc.

You designed 2 products for the test market, to sell in Q 3 – present what you did and why – numbers based

You selected 1 sales office and 1 web center (or maybe more) as a test market? What market data & information helped you make this decision – discuss pros and cons

Detail (provide support data) rationale for choosing your manufacturing plant location?

Detail your Fixed Capacity decision – did you discuss a different FC?

IN Q 1-3 you had the opportunity to invest in Certificate of Deposit. Why did you add and withdraw from this account – your reasoning

I also need you to analyze how each decision impacted the results in Q4 – check Test Market Results; Top Concerns & Performance Report 

For your analysis – I need to see specific numbers (units, %, $ etc.) to justify your reasoning – don’t assume I know what you are presenting. You could add a graphic, table, chart if relevant.

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