Business to Business Marketing
You can use any resources at your disposal including the internet. However, you must cite all your references per APA in-text citations guidelines and at least 80% of your response must be your own words. Failure to do so will result in 1-letter grade deduction.
Your answer should be typed, size 12 font, and double spaced. Be sure to quote any and all sources using the APA in-text citations and reference lists.
1. You are a research consultant hired by a small but popular bakery in NY, who wants to expand their services to catering to businesses in the city. The company has asked you to research the market and provide them with a recommendation on what companies to target for their marketing and sales efforts. Describe your research including the types of research you would conduct, what your methods and objectives are, and how you would segment the market. Please be specific.
2. Your company buys used industrial kitchen equipment, fixes the equipment up and resells it to restaurants and corporate cafeterias. Describe what your pricing strategy by walking through the steps of the pricing wheel.
3. You are starting a B2B company in an industry of your choice (please state in your response what industry you chose). Describe what type of market information you would research, how you would get that information, and why that information is important.
