Note that it should not be a summary of the case facts. Don’t waste time and space rehashing those facts (I already know them, and you simply can’t waste the words given the limitations described below; Any repeated case facts won’t be counted as your summary).
Each of these cases will involve decision making – this is the crux of strategy. In these cases, individuals (directors, executives, managers, etc.) will need to make decisions (either a single decision or multiple decisions). In some cases, these decisions will be clearer than in other cases. You should understand that there is no “right” answer to these cases. As such, I will grade these based on the information that you present to support your recommendations.
As for format, make your Case Analysis look like this document, including margins, header, and title placement. Limit yourself to one side of one page. Use a 12-point font and one- inch margins. This should be a challenge… much like a resume, the ability to boil down facts to the essence, dispense with the obvious, and communicate in a direct, to the point manner, is a vital skill in business.
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