Case Study GoPro, Inc.

For this assignment I would like you to explore Video Case 10: GoPro: Making All of Us Heroes with Exciting New Products. This case study is located on pages 285-287 of the Kerin, et al. text. (If page numbers are not exact the case study is located towards the end of Chapter 10).

This case describes the new product development process at GoPro, Inc., a producer of action cameras and video-editing software. Its product line includes a variety of cameras, mounts, apparel, a drone, and a 360-degree six-camera array that are sold through retailers such as REI, Best Buy, Target, and on the GoPro web site. You can explore the product line at

Don't use plagiarized sources. Get Your Custom Essay on
Case Study GoPro, Inc.
Get a plagiarism free paper Just from $13/Page
Order Essay

To continue with the case study, I would like to ask you to thoroughly review Chapters 9-10 in the text. In your answers, you are supposed to demonstrate that you understand the theoretical concepts introduced in the text and can apply them to a real-life situation presented in the case. Please pay particular attention to the use of professional terminology.

Recently, GoPro’s growth has slowed as competitors such as Sony, Garmin, and Polaroid entered the market with lower priced alternatives. GoPro, however, has a plan to renew its growth. Visit the Go-Pro Youtube channel to investigate GoPro ads, videos, and user generated content

Once you have done all that prepare an essay that addresses the following:

Compose an introduction that identifies the key market issues in the case.
Describe the execution of the new product development process at GoPro.
Answer ALL the questions at the end of the case. Your answers must be thorough. Questions:
1. What are the points of difference, or unique attributes for GoPro products?
2. What are GoPor’s primary target markets? How does content marketing influences these markets?
3. Describe the new-product development process used at GoPro . What are the similarities and differences to the process described in Figure 10-30 (***I will download the figure 10-3 in additional materials)
4. Which of the eight reasons for new-product failure did GoPro avoid to ensure the success of its products?
5. Identify one new-product idea you would suggest that GoPro evaluate.
Provide a conclusion that summarizes how GoPro’s product development strategy resolved the market issues.
Once again, it is critically important that you reference relevant principles and concepts. Use other sources as needed.

Assignment Instructions
The intent of the written assignment is to provide an opportunity to more fully analyze marketing theories and techniques, discussed in the textbook and other sources. Do not spend any time on describing the company or retelling the case, this will not give you any points.

Be sure to cite the textbook and other sources correctly, so that your academic integrity is not called into question. Your assignment is expected to be 2,500-2,800 words (7-8 pages, 12 point font, 1.5 line spacing). Please do not forget to add a title page and a list of works cited. If you use illustrations or statistical data, you may need to create an appendix. The essay should be well written and organized, in proper format (APA, MLA or Chicago), using proper sentence structure and spellchecker.

Master Homework
Order Now And Get A 20% Discount!
Pages (550 words)
Approximate price: -

Advantages of using our writing services

Custom Writing From Scratch

All our custom papers are written by qualified writers according to your instructions, thus evading any case of plagiarism. Our team consists of native writers from the USA, Canada, and the Uk, making it convenient for us to find the best to handle your order.

Unlimited Free Revisions

If you feel your paper didn't meet all your requirements, we won't stop till it's perfect. You're entitled to request a free revision within 7 days after we submit your paper.

Quality Writing In Any Format

If you have issues with citing sources and referencing, you need not worry. Our writers are highly knowledgeable in referencing, including APA/MLA/Havard/Chicago/Turabian and all other formatting styles.

Fast Delivery And Adherence To The Deadline

All our custom papers are delivered on time, even the most urgent. If we need more time to perfect your paper, we may contact you via email or phone regarding the deadline extension.

Originality & Security

At Master Homework, your security and privacy is our greatest concern. For this reason, we never share your personal information with third parties. We use several writing tools to ensure your paper is original and free from plagiarism.

24/7 Customer Support

Our agents are online 24 hours a day, 7 days a week, and are always ready to serve you. Feel free to contact us through email or talk to our live agents whenever you need assistance with your order.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We work nonstop to see the best client experience.


Flexible Pricing

We offer pocket-friendly prices that coincide with the preferred client's deadline.


Admission help & Client-Writer Contact

Our support team is always ready to ensure vital interaction between you and the writer whenever you need to elaborate on something.


Paper Submission

We deliver our papers early within the stipulated deadlines. We are glad to help you if there should be an occurrence of any alterations required.


Customer Feedback

Your review, positive or negative, is of great concern to us and we take it very seriously. We are, consequently adjusting our policies to ensure the best customer/writer experience.