Case Study Scenario: Socat Media Ltd

Case Study Scenario: Socat Media Ltd

Catherine started a social media agency Socat Media four years ago and has been going from strength to strength till now. Socat is judged in the marketplace for its ability to be creative and deliver results to customers. Catherine is wary of growing Socat any more without making it a more professional organization. She has engaged you as a business consultant to advise how she can make this happen.

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Catherine sees little problem in getting enough work for her agency, and sees the industry contacts she has built up as key to getting contracts. However, delivery is becoming a problem as the workload has increased. A key employee has left the company recently and doesn’t want this to be the start of a trend. She sees many good people working in the industry on a contractor basis and she has engaged some of them recently but with mixed results, especially when they have had to work as part of a team with Socat’s employees.

Catherine employed a friend part-time at an early stage to do “HR” that she worked with at a previous company, but she describes the approach they have been using as “old school” and is mostly just administration. The strategy for the company over the next five years is to develop its reputation for creativity and delivery. Catherine wants to understand how she can develop HR to help make this happen. The three main concerns she has are:

* Having the right people to do the job

* Making sure they are motivated to work for the company’s interest and want to stay

* Ensuring the company is fair to workers, and is seen to be, to ensure her and her company’s reputation

Catherine has read some things recently on HR and is keen for Socat to have a “system” that is going to allow them to fulfil orders to customer satisfaction while staying profitable. Resourcing/ talent management and performance management/rewards have been identified as areas where the company could improve.

You are charged with compiling a report that critically evaluates how using more recently developed approaches to these areas will help Socat to grow in a sustainable way, but also how other areas of HR practice may affect how effective these approaches will be. The report should summarise the advances in the areas of HR identified above, how these may help address the concerns outlined by Catherine compared to more traditional thinking, and clear recommendations about the policies and practices needed to complement the organisation’s strategy.


The submission deadline is 12 midnight on Friday18th Dec.

Completing the required reading and attending lectures is essential so that you will be prepared to turnaround the assignment task within two weeks.

Your essay should be no longer than 2000 words (-/+ 10%). Word Count excludes reference list but includes all other tables, quotes etc.)

Please follow the below guidelines when preparing and formatting your submission:

* Please ensure your assignment is structured around headings and sub-headings.

* Please present your document using Arial or Times Roman Numeral, Font size 12, and at least 1.5 line spacing.

* Ensure to include page numbers. * Use Harvard Style referencing. Please visit the Learning Development ServiceLinks to an external site. for tips on how to reference appropriately


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