Coke and Pepsi in India

Case Study #16:

Coke and Pepsi in India: Issues, Ethics, and Crisis Management

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Read the Case Study # 16 in your book and answer the following questions. List the question followed by the answer in paragraph format. Your response for each question should be detailed .

1. Identify the ongoing issues in this case with respect to issues management, crisis management, global business ethics, and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo.

2. Evaluate the corporate social responsibility (CSR) of Coke and Pepsi in India.

3. Are these companies ignoring their responsibilities in India, or is something else at work?

4. Why does it seem that Coke has become a larger and more frequent target than Pepsi in India? Did having an Indian-born CEO help Pepsi’s case?

5. How do companies protect themselves against the nonstop allegations of special interest groups that have made them a target? Is stakeholder management an answer?

6. What should the companies have done differently in 2003 to address the water allegations? What should the company now do as it moves forward?

7. What lessons does this case present for MNCs doing business in the global marketplace?


Business and Society: Ethics, Sustainability, and Stakeholder Management, 9th Edition
Archie B. Carroll University of Georgia , Ann K. Buchholtz Rutgers University
ISBN-10: 1285734297 | ISBN-13: 9781285734293

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