Continuous Assessment Guidelines

Global Business

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Continuous Assessment Guidelines – please read carefully

Assessment One – Case Study – 40 Marks

Students should write a short case study profiling an Irish company which has

successfully entered international markets through exporting.

Cases should include:

 Choice of company (e.g. Bimeda, Max Benjamin, Voya Seaweed,

Lir Chocolates), a description of the company and its activities (e.g. history,

products, customers)

(15 marks)

 The company’s motivation for internationalising (i.e. reactive or proactive),

key internal and/or external triggers involved, markets chosen and reasons for

those choices (i.e. the export journey)

(15 marks)

 A discussion of current factors which may affect exporting (e.g. Brexit)

(10 marks)

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