Creative Thinking for Advertising Assignment

Assignment 1

Please write a few lines about chapter five in the PDF document “how to get ideas”I uploaded.  Tell me what stood out to you, and any thoughts/personal reflections you have on the content.  5-7 sentences is the expected length.

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In addition, please write a few lines about this week’s article.

What stood out to you?



Assignment 2

Get your crayons ready!  This week is all about childlike thinking, so, we’re going to tackle a children’s brand and we’re going to think like children in order to do it!

Crayola has decided to launch a special edition of 24 themed crayons.  You are being tasked with coming up with the theme, a pitch for your theme, and most fun, the 24 crayon color names!

First, choose your theme…the only rule is to keep in mind that Crayola is a kid oriented brand, so your theme should also be kid oriented.

Secondly, write a 3-4 sentence “pitch” introducing your new line.  This is the only part of the assignment where you should be wearing your “grown up”hat.  A marketing pitch isn’t very childlike, but I’d like you to flex your “ad student muscles” for a second to come with a few lines that sell your idea.

Lastly, name the 24 colors!  Please name the color AND show the color.  Remember to choose names that correspond to your theme and are also kid-friendly. Here is an example below of the blurb, and some different ways you can display the crayon names/colors.








Assignment 3

For this assignment, you need a sheet of white paper, a pen, and some markers/crayons/colored pencils.

You’re going to be “building (drawing)” a monster using the instructions found here (  You can use this website for virtual dice rolling too, if you don’t have any handy – (Links to an external site.)

Submit a few photos showing various stages of your drawing.  Submit a game board photo and of course, your final masterpiece!!!!

I need hand drawing not the drawing on the computer




Assignment 4Caffeine for the Creative Mind Challenges

Visit this pdf (CAFFEINE_weekthree.pdf) to view the three prompts for this week.  Complete, and submit.  You can submit photos of what you’ve hand drawn.


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