Crisis and Risk Communication

Reading for last weeks.

I will also attach other files that Dr. mentioned it down with this file

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  1. this video lecture from Peter Sandman:  (Links to an external site.)Pay particular attention to the focus of risk vs outrage.


  1. CERC  Crisis and Risk Communication Course (Links to an external site.).





Write a 1000-2000 word critical analysis and evaluation critique ABOUT Public on your local (City/Town/County or State/ Province vs Federal or Country) Crisis communication related to an ongoing current event.

MY Choice: (COVID 19) in Philadelphia city, PA, USA

How would you as the Public Officer improve the messaging?

Recall that the PIO may be the person behind the Principle (Senior Executive) taking the points the Executive wants to say (policy) and formulating that message using accepted strategies (Periodic Table of High Concern Communications, Outrage, CERC, Walker, etc.

This is a cumulative assignment, as I expect you to apply the material studied to this point.

Answer the Critical Analysis questions (what, where, when, who, how, why, what it, so what, what’s next) and apply the Universal Intellectual Standards (cited in the first week’s module).

Stay focused, and be compelling in your discussion, with proper APA citations.


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