Developing a marketing promotion

You are a brand manager who has been tasked with the re-launch of a dormant Brand. The brand to be taken in this case is

Special requirements

You are a brand manager who has been tasked with the re-launch of a dormant Brand. The brand to be relaunched is JET AIRWAYS. To re-launch the Brand you must develop a Marketing Promotion campaign to revitalize an existing brand. You are NOT allowed to change the core product in any form, however, you have the liberty to change the packaging and augmented product, if need be. You have a budget of 20 crores for the entire campaign. You must prepare a plan of how much would you spend on the development of promotion creatives including TVC and print and how much would you spend on media. You are also required to present a very detailed media plan describing campaign objectives, message strategy, media vehicles, broadcast schedule, and measurement criteria.

Don't use plagiarized sources. Get Your Custom Essay on
Developing a marketing promotion
Get a plagiarism free paper Just from $13/Page
Order Essay



• You need to prepare a report explaining the 5 Ms of the Marketing Promotion model


o Market and Mission

 Target market definition

 Objectives to be achieved

 Relation of goals to the Decision Making Process of the target market


o Message

 Creative Brief for your message to the advertisement agency

 Message Strategy and its relation to the Decision Making Process of the target market

 Message Appeal

 Message execution elements

 Message Source


o Media

 Choice of media with justification


o Money

 Factors affecting the allocation of your budget

 The method used for allocating budget

 Explain the break-up of the budget with respect to media planning and content creation


o Measurement

 Metric used for measuring the success of the campaign

 Relate the metric of measurement with the campaign objective



• Any other industry-specific learning

• Key takeaways from the project


Remember the brand to be relaunched in JET AIRWAYS. Kindly refer to the top airlines in India currently for comparison

make it within 500 words

Master Homework
Order Now And Get A 20% Discount!
Pages (550 words)
Approximate price: -

Advantages of using our writing services

Custom Writing From Scratch

All our custom papers are written by qualified writers according to your instructions, thus evading any case of plagiarism. Our team consists of native writers from the USA, Canada, and the Uk, making it convenient for us to find the best to handle your order.

Unlimited Free Revisions

If you feel your paper didn't meet all your requirements, we won't stop till it's perfect. You're entitled to request a free revision within 7 days after we submit your paper.

Quality Writing In Any Format

If you have issues with citing sources and referencing, you need not worry. Our writers are highly knowledgeable in referencing, including APA/MLA/Havard/Chicago/Turabian and all other formatting styles.

Fast Delivery And Adherence To The Deadline

All our custom papers are delivered on time, even the most urgent. If we need more time to perfect your paper, we may contact you via email or phone regarding the deadline extension.

Originality & Security

At Master Homework, your security and privacy is our greatest concern. For this reason, we never share your personal information with third parties. We use several writing tools to ensure your paper is original and free from plagiarism.

24/7 Customer Support

Our agents are online 24 hours a day, 7 days a week, and are always ready to serve you. Feel free to contact us through email or talk to our live agents whenever you need assistance with your order.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We work nonstop to see the best client experience.


Flexible Pricing

We offer pocket-friendly prices that coincide with the preferred client's deadline.


Admission help & Client-Writer Contact

Our support team is always ready to ensure vital interaction between you and the writer whenever you need to elaborate on something.


Paper Submission

We deliver our papers early within the stipulated deadlines. We are glad to help you if there should be an occurrence of any alterations required.


Customer Feedback

Your review, positive or negative, is of great concern to us and we take it very seriously. We are, consequently adjusting our policies to ensure the best customer/writer experience.