Developing Social Media Objectives and Content Approaches

This lesson week is asking you to begin thinking about content, goals and objectives. To do this effectively, it’s important I would say, to have a sense of what is being discussed in the most prominent outlets publishing work about social media. Two of these include Social Media Today & Social Media Examiner.

So this discussion board is really an “open forum” in a sense. Your task is to go to these sites. Browse around. Find an article (or two) that interests you – specifically because you believe it (they) can help answer the question:

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“What are significant factors that shape the way that social media content should be designed in response to a campaign’s objectives?”

Yes, this question is purposefully vague. You could choose to answer this question in a way that addresses a specific platform. You could use this as a chance to begin brainstorming ideas about the campaign for your client. You could get deep into a conversation about social media and social activity – the choice is yours.

I do have a few requests – In your post:

  1. Summarize the content of the Social Media Today or Social Media Examiner piece (what is the strategy or idea or news being presented?)
  2. Explain your personal interest (what drew you to this article?)
  3. Connect your post to something in the readings/lecture from this lesson week

Reading materials:……………

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