Elevator Pitch

Elevator Pitch

To prepare for this week’s discussion post:

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This Week’s Discussion Post

For this week’s discussion, please respond to the following:

  • Develop a 30-second elevator pitch for your selected company (whether you’re working with the snack food company scenario or the company of your choice), using the tips provided in the videos and article.
    • Enclose your elevator speech within quotation marks.
  • Provide a rationale for the components included in your pitch.
Optional: Week 9 Video Response Challenge

You may choose to make a video of your elevator speech if you wish, but this is not required. This will give you excellent practice for doing a “live” elevator speech someday!

  • Reminder: If you do choose to make a video of your speech, you still need to provide your written elevator speech that includes a rationale for the components included in your pitch.
  • You will find this resource, Kaltura Help [PDF], useful when recording your video and uploading it to the discussion thread.


With your response, include a brief description of your company: name, what business you are in, and the products or services you offer for sale.

While the elevator pitch is a tool known to be used in business to pitch ideas and products or services, you can also use them when introducing your organization to potential customers or clients, when you are interviewing for a job, or explaining to people what you do. The same principles will apply.

For this week’s discussion, we are pitching our business. Such fun and great exercise!

  • Be sure to review the resources provided in the discussion requirements.
  • Follow the 3 steps provided in the article:

“Do you know…. what we do….., so that…. “

  • Use quotation marks for the elevator pitch and do not exceed 30 seconds when saying it out loud.
  • Remember to include the rationale for the components of the pitch.

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