Global Business Plan Project



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Every organization conducts research to plan and implement a business idea. This project is designed to provide the foundation for an international business plan. These activities offer flexibility for many settings related to global business enterprises. The framework may be used for planning global expansion of an existing product or service or may be used to research a new foreign business opportunity. Each module of this project is designed to gather information for one component of an international business plan.

The final result of your global plan should be in one of the following formats:

a written report with supplementary tables and visuals.

Note: While the research components in each module are designed to provide a comprehensive analysis of this aspect of a business plan, selected items may be used to gather information for a specific element.

Table of Contents

Phase 1 – Planning the Global Business Enterprise

MODULE 1 – Identifying Global Business Opportunities

Determine potential international markets for existing or proposed goods and services

MODULE 2 – Analyzing International Competitors

Identify domestic and international companies involved in similar business global business activities

MODULE 3 – Assessing the Economic-Geographic Environment

Examine geographic and economic factors that affect the business environment of a nation

MODULE 4 – Assessing the Social-Cultural Environment

Research social institutions, customs, traditions, and beliefs influencing business

MODULE 5 – Assessing the Political-Legal Environment

Research the influence of government and regulations on business activities


PHASE 2 – Organizing for Global Business Activities

MODULE 6 – Selecting a Global Company Structure

Suggest objectives and an organizational framework for global business operations

MODULE 7 – Financing Sources for Global Business Operations

Project start-up costs and funding sources for international operations

MODULE 8 – Creating a Global Management Information System

Identify needed databases and information systems to facilitate international business activities

MODULE 9 – Identifying Human Resources for Global Business Activities

Gather information on needed personnel for operating an international enterprise

MODULE 10 – Managing International Financial and Business Risks

Identify methods for reducing global business risks

PHASE 3 – Implementing the Global Market Plan

MODULE 11 – Product and Target Market Planning for Foreign Markets

Identify specific attributes and customer benefits for a proposed international product or service

MODULE 12 – Designing a Global Distribution Strategy

Analyze distribution channels and intermediaries for global business operations

MODULE 13 – Planning a Global Promotion Strategy

Suggest advertising messages, media and other promotional activities for an international enterprise

MODULE 14 – Selecting an International Pricing Strategy

Recommend a global pricing strategy based on costs, market demand, competition, and economic environment

PHASE 4 – Implementing the Global Market Plan

MODULE 15 – Determining Financial Results

Estimate revenue and costs based for international business activities

MODULE 16 – Measuring International Business Success

Suggest potential criteria for global business accomplishments based on financial results and social contributions

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