Every organization conducts research to plan and implement a business idea. This project is designed to provide the foundation for an international business plan. These activities offer flexibility for many settings related to global business enterprises. The framework may be used for planning global expansion of an existing product or service or may be used to research a new foreign business opportunity. Each module of this project is designed to gather information for one component of an international business plan.
The final result of your global plan should be in one of the following formats:
a written report with supplementary tables and visuals.
Note: While the research components in each module are designed to provide a comprehensive analysis of this aspect of a business plan, selected items may be used to gather information for a specific element.
Table of Contents
Phase 1 – Planning the Global Business Enterprise
MODULE 1 – Identifying Global Business Opportunities
Determine potential international markets for existing or proposed goods and services
MODULE 2 – Analyzing International Competitors
Identify domestic and international companies involved in similar business global business activities
MODULE 3 – Assessing the Economic-Geographic Environment
Examine geographic and economic factors that affect the business environment of a nation
MODULE 4 – Assessing the Social-Cultural Environment
Research social institutions, customs, traditions, and beliefs influencing business
MODULE 5 – Assessing the Political-Legal Environment
Research the influence of government and regulations on business activities
PHASE 2 – Organizing for Global Business Activities
MODULE 6 – Selecting a Global Company Structure
Suggest objectives and an organizational framework for global business operations
MODULE 7 – Financing Sources for Global Business Operations
Project start-up costs and funding sources for international operations
MODULE 8 – Creating a Global Management Information System
Identify needed databases and information systems to facilitate international business activities
MODULE 9 – Identifying Human Resources for Global Business Activities
Gather information on needed personnel for operating an international enterprise
MODULE 10 – Managing International Financial and Business Risks
Identify methods for reducing global business risks
PHASE 3 – Implementing the Global Market Plan
MODULE 11 – Product and Target Market Planning for Foreign Markets
Identify specific attributes and customer benefits for a proposed international product or service
MODULE 12 – Designing a Global Distribution Strategy
Analyze distribution channels and intermediaries for global business operations
MODULE 13 – Planning a Global Promotion Strategy
Suggest advertising messages, media and other promotional activities for an international enterprise
MODULE 14 – Selecting an International Pricing Strategy
Recommend a global pricing strategy based on costs, market demand, competition, and economic environment
PHASE 4 – Implementing the Global Market Plan
MODULE 15 – Determining Financial Results
Estimate revenue and costs based for international business activities
MODULE 16 – Measuring International Business Success
Suggest potential criteria for global business accomplishments based on financial results and social contributions
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