Goals and Strategies

  • Goals and Strategies: leverage low cost of reaching customers using social media and e-commerce, locally and internationally

 

  • Action Programs (50):International expansion: Asia marketemerging marketseducational “institution”

The content of this section will vary from plan to plan, based on the specifics of each company’s strategic intent and the recommendations you laid out above. Develop a specific plan about how the business will meet its objectives and measure its success. Pick those aspects of implementation that are most important to your plan. Make sure you provide not only “what” has to be done, but “who” will be responsible, and by “when”. For example, you might need to address in your detail:

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  • How do the unique attributes of your products and services translate into marketing activities that will be required?
  • What pricing strategy have you devised?
  • What target costing for your products have you established and what processes need to be put into place to ensure this target is met?
  • What marketing tactics and plans will be put in place?
  • What critical pieces of the value chain need to be managed as part of this strategy and how will this be accomplished? For example, if suppliers are critical to the success of the business, address who they might include, availability, quality considerations, lead times, credit requirements.
  • Measurements of Success: Outline the key financial and non-financial metrics by which you are projecting that your recommendations will be successful. These metrics need to make sense for the strategies and the action plan you are recommending for your business. For examples, what metrics have you defined to measure the success of the implementation, e.g. average order size, customer acquisition rate, etc. and how do those link to the specific initiatives in your action plan? Make sure you include a complete balanced scorecard.

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