Greetings Delta.

Greetings Delta.

Your assigned company for this project will be Keurig/Dr Pepper/Snapple.  The industry is Soft Drink Manufacturing.  Please make sure that you keep your company assignment to yourselves and don’t share it with the other groups

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Important Note:

Overview of the Project

Groups will analyze a real company and conduct a Strategic Analysis in increments using the concepts from the text and outside sources, including the company’s own information. The final deliverable will be a Strategic Proposal to the company based on the Group’s total analysis.

The approach to the Project should be a White Paper prepared for and delivered to the senior management and Board of Directors of the company that is analyzed.

There should be NO definitions or extraneous external research presented that is not immediately germane to and related directly to the company and its industry. Only facts related to the company should be presented, particularly in Deliverables 1 through 4.

Deliverables 1 through 4 are analyses of the Current Conditions of the company and the industry; therefore there should be NO proposals or recommendations of any kind regarding what the company should or could do in the future. Any and all such proposals and recommendations must be part of the Final Deliverable only.

The Final Deliverable must be presented as ONE paper, not separate papers.


For this assignment, the Group will analyze the assigned Company’s current condition. You will use the text chapters 1 through 3 as your framework for the analysis, and will incorporate information from external sources including the company and other credible sites.

Your Group deliverable will be presented in APA format, will include appropriate topical headings to organize and segment the paper, with correctly formatted citations and references.  This deliverable is due at 11:59 PM CT Sunday, at the end of Week 3.

Minimally the report will include the following:

      • Vision and Mission
      • Core Competencies
      • (Internal) Strengths and Weaknesses
      • (External) Opportunities and Threats
        • Segment Environmental Scan (this is NOT a separate task / section, but is a necessary step to determine what the O&T are)
      • Competitive Advantage



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