Industry and Environment

A.(10 Points) Business Plan Assignment: Draft your Business Plan: The COMPANY (See page 234- 239).

a. Industry and Environment

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B.(20 Points) Review the Chapter 3Mini-Case: “ The Gift”and answer the following questions:

a.What is the important decision you are faced with in this case, and why is it an ethical dilemma?

b.Is this a situation that matters in the short term or the long term? Why?

c.What do the four questions defining a moral problem tell you?

d.The case tells you some of the obvious solutions or courses of action. What are some of the creative solutions you can come up with?

e.Using Figure 3.4. recommend your “best” ethical course of action. Does it pass any of the four critical tests. What do the four tests tell you about your possible decision?

f.Defend the course of action you have decided to take.

C.(20 Points) You Tube Assignment: View the following You Tube Video: “The art of Innovation” | Guy Kawasaki | TEDxBerkeley ( )


b.Summarize (minimum 300 words)

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