Intro to Business

Please use your own words to answer each question at least 150 words

 

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Part I: Business Communication

  1. If you were writing to a preschool, who is your audience(s) and what do you need to keep in mind as you write the message? Write four sentences to your audience, pick any topic you want (such as a trip to a horse barn).
  2. Why do you want to set a positive tone of voice in a message? You might have heard the saying, “you get more with honey than vinegar”.  What does that mean to you?

 

Part II: Intro to Business

Topic 1: http://introbiz.tv/food-delivery-apps-often-make-more-problems-than-profits/

Please read the article and answer the questions

  1. Do you think it is ethical for companies like Chuck E. Cheese to use ghost kitchens on food delivery apps? Why or why not?
  2. Do you think restaurants should continue to depend on delivery apps like DoorDash or Grubhub? Why or why not?

 

Topic 2: https://www.mckinsey.com/industries/retail/our-insights/five-actions-retail-supply-chains-can-take-to-navigate-the-coronavirus-pandemic#

Please read the article and answer the questions

  1. Name and describe one of five actions that retail supply chains can take to navigate the pandemic?
  2. Name and describe one discretionary category and one non-discretionary category.
  3. Which will consumers likely spend more on, discretionary or non-discretionary categories? Explain

 

Topic 3: https://www.youtube.com/watch?v=Q4DpxASLnXo&feature=youtu.be&ab_channel=WallStreetJournal

https://www.business.com/articles/marketing-plan-covid-19/

Please watch the video and read the article. Then answer the questions.

  1. How are some of the world’s most recognizable companies re-envisioning their advertising?
  2. Name and describe one way in which a business can adapt its marketing plan during the pandemic.

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