IPO of FitBit
For the Company FitBit,
Prepare a detailed background write-up of the firm and the industry in which it existed/exists.
Prepare an in-depth analysis of the firm’s competition at the time prior to the IPO.
Discuss economic factors impacting the industry prior to, during and after the IPO.
What was the reason for the timing of the IPO?
What was the length of time between registration and going to market?
Discuss extraneous factors occurring in the industry (government regulatory actions, taxes,
domestic or foreign competition, economic slowdown or growth etc.) prior to and during the IPO period.
Review the S-1 IPO filing form for the IPO and make any comments appropriate to your thesis.
Attach the S-1 as an appendix in your written presentation.
Prepare a best source effort financial analysis of the firm at the time of the IPO.
Discuss what underwriter(s) were used for the IPO and their success rate, etc.
Present your conclusions as to the success or failure of the IPO, as evidenced by an analysis of the firm:
1 year immediately following the offering.
2 years following the IPO
5 years following the IPO
