Keepers of the vision

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Question 1 hsa9838

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After reading the lessons Chapter and watching the video lecture: It has been said that vision is necessarily a responsibility of leaders. Why is it important for health organizations to have “keepers of the vision”? Explain with support.

book for question

A Pocket Style Manual: APA Version, 7th edition
Hacker & Sommers
Bedford/St. Martin’s ©2016
ISBN-13: 978-1319011130

Strategic Management of Health Care Organizations, 8th edition
Ginter, Duncan & Swayne
ISBN-13: 978-1119349709
Wiley ©201


“Alicia!” bellowed David to the company’s HR specialist, “I’ve got a problem, and you’ve got to solve it. I can’t get people in this plant to work together as a team. As if I don’t have enough trouble with our competitors and our past-due accounts, now I have to put up with running a zoo. You’re responsible for seeing that the staff gets along. I want a training proposal on my desk by Monday.” Assume you are Alica.

  1. Is training the solution to this problem? How can you determine the need for training?
  2. Summarize how you would conduct a needs assessment.


Fundamentals of Human Resource Management. (2019). London: McGraw-Hill Education. Audio lecture content provided by Dr. Roger Blair (2019).


Read Case Study 4, “Hospital Marketing Effectiveness Rating Instrument” (p. 490-493) and complete the survey instrument on pp. 490-193. Answer the following question:

How does the HSO/HS that you evaluated score on the marketing effectiveness rating instrument? If it was low, explain why. What marketing strategies do you recommend to the HSO to improve their marketing effectiveness rating?

Book for reference

Managing Health Services Organizations, 6th edition
Longest, Jr., B.B., & Darr, K. ISBN-13: 978-1938870002 (Hardcopy) OR 978-1938870347 (e-Book)
Health Professions Press ©2014

Question 4

If a project is complex, which change management techniques may be necessary?

Book for reference.

Health Care Operations Management: A Systems Perspective, 2nd edition
Langabeer, J.R. & Helton, J
ISBN-13: 978-1284050066
Jones & Bartlett Learning ©2015

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