Market Segmentation and Targeting Market Project

Create a 10 -12 Power Point-Slide Presentation – Select a good or service and analyze the marketing strategy by answering the following questions below. Use your text and outside resources to help explore the answers. Be creative in your delivery and please no Apple Products, Coca-Cola, McDonald’s, or Starbucks.


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1. What is the product/service?

2. Who is the target market?

3. On what criteria is this market segmented?

4. What demographic factors affected the choice of this target?

5. What is the price strategy? Promotion strategy? Distribution strategy?

6. How is the product packaged? Why……(be descriptive and visual)

7. Who is the direct competition? Indirect competition? Which firms would be appropriate benchmarks for this decision? What competitive advantage does this product have?

8. How are environmental factors affecting the marketing of this product? Consider social, demographic, legal/political, economic, technological, and competitive factors.

9. Is the purchase of this product affect by psychological or social needs? Situational factors?

10. Is the marketer attempting market penetration? Market development? Product development? Diversification?

11. Be sure to cite and reference outside sources used to complete the assignment.

12. Include a reference page.

**See instructions below





1. Be sure to cite the sources within the body of the PPT slide, when necessary.

2. For example, if any percentages, direct quotes, and numbers are quoted in the body of the paper there should be a citation. For example, (William, 2015) before or after.

3. Use headings and subheadings where appropriate to help guide you through the project.

4. Refer to the OWL Purdue website to list the citations and references correctly.

5. Include a reference page

6. This information should have been covered in your English 1100/1101 courses.

7. The Project is 15% of your final grade.

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