Marketing Plan
Imagine you are in business for some 3-5 years now, or just about to start a new one.
Name the business
Create a 3-year marketing plan for the business.
Your marketing plan must be ONLY 6-10 pages in length (minimum and maximum) not counting appendices, table of contents, and cover page, and typed double-spaced. Put page numbers.
Your marketing plan must include the following contents (in that order):
Table of contents, complete with page numbers (5 points)
Executive summary (5 points)
Company Description (5 points)
Strategic Focus and Plan (including Mission/Vision) (5 points)
Situation Analysis (including SWOT analysis) (10 points)
Market-Product Focus (i.e. Marketing and Product Objectives) (5 points)
Marketing Program (i.e. the 4 Ps under separate subheadings) (20 points)
Financial Data and Projections (i.e. Annual Financial Projections of revenues, expenses, and profits for 3 future years) (15 points)
Organization (i.e. The organizational and staffing plan) (5 points)
Implementation Plan (10 points)
Evaluation Plan (i.e. Controls and Contingency Plan) (10 points)
Appendices (Organizational Chart; Biographical Sketches of Key Personnel, etc.) (5 points)
Respect the general writing style guidelines for marketing plans
