McDonald’s and KFC: Recipes for success in China

CASE ANALYSIS

 

Don't use plagiarized sources. Get Your Custom Essay on
McDonald’s and KFC: Recipes for success in China
Get a plagiarism free paper Just from $13/Page
Order Essay

 

  • Country level analysis
    • Positive aspects of China
      • GDP growth
      • Population
      • Meat consumption
    • Negative aspects of China
      • Low disposable income
      • Fast food new concept
      • Lack of experiences HR
    • General aspect of the industry
      • Growth
      • Seasonality
      • Competitors
      • Technology complexity
      • Type of industry
      • Safety regulations
      • Industry classification
      • Porter’s 5 forces
      • Future of the industry?
    • General information of the companies
      • Location
      • History
        • Evolution of the firm
      • Company entering China
        • Product
        • Labor Force
        • Supply Chain
        • Geographic focus
        • I-R framework (integration vs local adaptation)
        • Strategy type
      • Which company’s strategy is more successful…
        • In China?
        • In the rest of the world?

 

 

 

Topics to be included in the written report:

  • Country description (China)
  • Industry description, characteristics. Classify the quick service restaurant industry in one of the 4 categories and explain.
  • Firms’ description.
  • SWOT analysis for current situation of the firm.
    1. O-T considering the Porter’s 5 forces in the industry. Same O-T for both companies. No need of repetition. However, S-W are different.
  • Describe and explain the applied strategy to enter the Chinese market.
  • Which strategy was more successful in China versus the rest of the world?
  • Future of these two firms in China. What do you think it will happen to these companies in the mid-term (2-3 years)?
  • How do these companies be ready for potential competitors entering the Chinese market?
  • Any topic relevant to strengthen your arguments.
  • If you were working for another quick service restaurant company as an executive manager, how would you enter this market and be a good rival for McDonald’s and KFC?

 

Written report format and requirements:

  • Font and size: Times New Roman, 12 pt, single-spaced.
  • Number of pages: Minimum: 3 pages, Most likely: 4 pages, Upper limit: your motivation.
  • No cover pages or title pages. It will not county towards the page number requirements. No figures, graphs, or tables preferred (Those just use important space in any report). Use them if you really need them. They are not going to count towards the page limit.
  • ABSOLUTELY no copy/paste from any source. Maximum similarity to other sources (plagiarism): 20%.

Master Homework
Order Now And Get A 20% Discount!
Pages (550 words)
Approximate price: -

Advantages of using our writing services

Custom Writing From Scratch

All our custom papers are written by qualified writers according to your instructions, thus evading any case of plagiarism. Our team consists of native writers from the USA, Canada, and the Uk, making it convenient for us to find the best to handle your order.

Unlimited Free Revisions

If you feel your paper didn't meet all your requirements, we won't stop till it's perfect. You're entitled to request a free revision within 7 days after we submit your paper.

Quality Writing In Any Format

If you have issues with citing sources and referencing, you need not worry. Our writers are highly knowledgeable in referencing, including APA/MLA/Havard/Chicago/Turabian and all other formatting styles.

Fast Delivery And Adherence To The Deadline

All our custom papers are delivered on time, even the most urgent. If we need more time to perfect your paper, we may contact you via email or phone regarding the deadline extension.

Originality & Security

At Master Homework, your security and privacy is our greatest concern. For this reason, we never share your personal information with third parties. We use several writing tools to ensure your paper is original and free from plagiarism.

24/7 Customer Support

Our agents are online 24 hours a day, 7 days a week, and are always ready to serve you. Feel free to contact us through email or talk to our live agents whenever you need assistance with your order.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We work nonstop to see the best client experience.

Pricing

Flexible Pricing

We offer pocket-friendly prices that coincide with the preferred client's deadline.

Communication

Admission help & Client-Writer Contact

Our support team is always ready to ensure vital interaction between you and the writer whenever you need to elaborate on something.

Deadlines

Paper Submission

We deliver our papers early within the stipulated deadlines. We are glad to help you if there should be an occurrence of any alterations required.

Reviews

Customer Feedback

Your review, positive or negative, is of great concern to us and we take it very seriously. We are, consequently adjusting our policies to ensure the best customer/writer experience.