Media Pitch

You will do a Media Pitch and Followup Pitch for Writing Assignment 9

Your PR firm represents Edwin Franklin, Chief Executive Officer of Foodstuffs. Foodstuffs, a recent startup in Philadelphia, is a delivery meal subscription company. Franklin, a Temple graduate, started the company in May 2020 at the peak of COVID-19.

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He expected to deliver 5,000 meals by August. But the company hit nearly double that amount by July. It is on track to hit 20,000 by year’s end.

According to Franklin, word-of-mouth has been the biggest marketing selling strategy. The firm has also partnered with several homeless shelters in Philadelphia.

What you need to do:

* Create a Media Pitch to a local news publication (a real news organization) in the area

* Have a strong subject line

* Have no more than 3-4 paragraphs

* Follow the structure: lead, 5 Ws & 1H, the position of value, time peg, news peg, conclusion

* Create a Followup Pitch

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