MGT 4478: Managing in a Global Environment
Term Project
MGT 4478: Managing in a Global Environment
Section Two; Socio-cultural Analysis:
Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.
Assignment Criteria:
Write a report (2 – 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course.
Please support all recommendations with sound reasoning and research.
Your report needs to include but not limited to:
- Demographic Trends
- Population growth
- Age structure & median age
- Life expectancy
- Literacy
- Cultural Analysis
- Language
- Customs and Norms
- Traditions
- Social Institutions
- Where does the country lie within Hofstede’s dimensions
- Family structure
- Religious structure
- Labor organizations
- Informal Trade Barriers
- Barriers that are created by social and cultural factors
- Communication styles
- Negotiating tactics
- Marketing concerns
- Ethical concerns
- Employment practices
- Human rights
- Business practices
