Opportunity identification

Question 1. Opportunity identification

10 points maximum, answer should be no more than 1 page + figure/model.

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Great Hub wants to develop a workshop to help their community members improve their

opportunity identification. Based on the articles by Hansen et al. (2011) and Ardichvili et

al. (2003), what recommendations can you provide Great Hub in regards to what such a

workshop should entail?

Question 2. Marketing strategy

20 points maximum, answer should be no more than 2 pages + figure/model.

Umeå School of Business, Economics and Statistics are developing a marketing strategy

to help them grow as a business school. The growth relates to a desire to broaden the

offering, adding new courses and programs to their educational offering. Your job is to

provide the management team with key insights related to what you think that they need

to consider as they are developing such a strategy.

Note: while Umeå School of Business, Economics and Statistics is, in fact, part of the

public sector, you do not have to consider its public role in your answer (i.e. for the

purpose of this question, you are to treat it as a company)

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