Choose one of the course topics covered on Weeks from 3 to 10 which is of interest for you and find a 12-15-page article related to this topic. Articles must come from an Academic journal on the list provided below.
In your presentation you should briefly describe the content of the article chosen, identifying key assumptions and conclusions of the authors and giving your opinion on them. The main focus of your presentation must be on providing a critical analysis of the article, using criteria mentioned in the Part B of the grading rubric below. Your analysis should lead to a justified conclusion: whether you will recommend this article to your colleagues and classmates or not and why. You also need to briefly assess relevance/applicability of the concepts of the article in both overall business settings and personal work settings.
Part A (30%) -Provide a brief summary of the important points the author makes (no more than 2-3 slides) about the subject, and give your opinion supported by reasons and the author’s perspective
Part B (25%) – Address three of the categories below:
Purpose and Audience, Authority, Accuracy & Reliability, Objectivity, Currency, and Coverage
Part C – (35%) – Identify the most interesting thing(s) you learned about the article’s subject. How can you use what you have learned at work and in your business career? Why (or why not) would you recommend this article to others?
Part D – (10%) – Professionalism, Grammar, Format, Presentation skills, and references
| Criteria | Unacceptable Excellent | total |
| Part A –
❏ Briefly summarized all important points in the article ❏ Gave opinion of summarized points ❏ Supported opinion with reasons ❏ Had focused discussion on most significant points ❏ Gave opinion on author’s perspective and discussed reasons for thoughts |
0-17 18-26 27-30
|
/30 |
| Part B –
Choose any 3 |
❏ Discussed required information
❏ Demonstrated critical thinking in discussion of points 0-13 14-20 21-25 |
/25 |
| Purpose and Audience | What is the purpose of the article? Is the purpose stated or implied?
Who is the article’s intended audience? Why authors target that audience? How do factors of purpose and audience affect tone and content? |
|
| Authority | Do the authors have adequate qualifications/expertise? How do authors’ qualifications indicate that they have authority in the field? (look them up)
Is the work cited in other writings? Criticised? Lauded? |
|
| Accuracy & Reliability | Does the article offer trustworthy information? Is a bibliography or reference list available so information can be verified?
Check if data, statistics, and facts are documented (and timely) |
|
| Objectivity | Is the information biased or objective? How? Is that appropriate?
Are the article’s opinions supported by research? Fact? Why? Is that appropriate? Examine the evidence presented. Is it adequate or credible? Why or why not? |
|
| Currency | Is the information current? Should it be? How has theory changed from older articles? Are the current research findings/ theories evident? Should they be? | |
| Coverage | Does the article adequately cover its topic?
Are important aspects of the topic omitted? Are omissions acknowledged? Does the article significantly contribute to the field/discipline? In what way? |
| Part C –
❏ Identified most interesting concepts learned ❏ Discussed content significance in overall business setting ❏ Had examples of concepts use in personal work setting ❏ Gave personal recommendation with reasons for opinion ❏ Demonstrated critical thinking in all/ some/few/no areas |
0-20 21-30 31-35
|
/35
|
| Part D – Professionalism
❏ Grammar, formatting, accuracy, time limit met (y/n) ❏ Presentation had all required components Presentation skills: ❏ Clear voice, good pace, appropriate gestures ❏ Spoke naturally – did not read or memorize ❏ Kept the audience engaged |
0 1 2 3 4 5 6 7 8 9 10
|
/10 |
/100
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