Prepare an analysis of a venture launched by an entrepreneur.

Each student is required to prepare an analysis of a venture launched by an entrepreneur.

Ideally you should select an organisation where you are able to include primary research and interview the entrepreneur that founded the organisation.

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There are four questions we would like you to address:
1. Analyse the venture at the point it was first launched. Briefly summarise the key historical facts that led up to the launch. Describe key factors such as product or service, target market, USP, ownership, human resources, funding and any other factors that your analysis shows to have been critical to the subsequent success or failure of the venture. (Guideline is 20% of marks).

2. Analyse the key strategic decisions made by the venture/entrepreneur in its early years using theories and concepts presented on the module (Guideline is 35% of marks). It is important that you focus on strategic decisions such as target market, needs fulfilled, brand management, pricing strategy, route to market insource vs. outsource, e-strategy, funding or whatever else was critical to the success or failure of the venture.

3. Evaluate those decisions and reflect on what they tell you about entrepreneurs and entrepreneurship, linking your comments to theories and concepts presented on the module and derived from your wider reading (Guideline is 35% of marks).

4. In conclusion, show how your findings can help the development of your concept and/or that of your group (Guideline is 10% of the marks). (you can find my concepts attached)
The report should be clearly presented and formatted as a professional business report with appropriate use of headings and sections including content page

Assignment reports must be presented in the following format:

Word-processed in a format suitable for a business report with appropriate headings and structure.

The assignment must have a front cover stating:

o Title of the assignment

o Submission date.
o Wordcount

An Executive Summary is not required.

Be submitted within the stated word count, which does not include title or contents

pages or reference list. There should be no appendices.

For academic purposes ALL secondary research material must be carefully referenced

using the Harvard Standard.



-venture: Itsu limited
-entrepreneur: Julian Metcalfe’s
-theories and concepts to use: attached as a file
-I have attached an A+ sample as an example from past assignment.
-make sure you check the assessment criteria.

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