Product Analysis

Note: Assessments 1–3 in this course require you to complete a marketing analysis. Because they build on each other, it is recommended but not required that you complete them in sequence.

 

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Preparation

Pick a company that makes or sells products, not a service-oriented company. Use the same company for Assessments 1–3 in this course. Try to go beyond the typical consumer electronic offerings, such as Apple. If you are in doubt about your chosen company but if it will work for the project, please ask your faculty member.

Instructions

Submit your analysis of the first P (product) for your chosen company’s product. The central focus of a marketing program is the product. It is the sole basis and driving force behind all marketing activities and what excites a target market. Your product analysis should include the company, competition, and target market requirements. In your analysis, evaluate the following:

  • Explain the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
  • Identify and describe the competition and overall marketing environment.
  • Evaluate how this product is positioned in the marketplace, the influence the brand has on its product category.
  • Assess how the company’s marketing strategies for this product affect its business success—what would you recommend the company do in terms of this product to assure its long-term success?

 

Grading Criteria, the paper needs to address these 4 areas at a minimum

 

  • Describe and Analyzes the product and their target market.
  • Discuss and Analyzes branding of the product, including intended audience and product positioning.
  • Evaluate and Synthesizes product strategies to business success.
  • Address and Presents a focused purpose through strong organizational skills. Presents evidence through strong paraphrasing/summarizing and appropriate tone and sentence structure.

 

 

Choose a company’s product or service and submit a detailed analysis of the product:

  • References: References and citations are formatted in a consistent style, with a preference for using APA Style and Formatting.
  • Number of resources: Use a minimum of three scholarly resources related to the content of the assessment.
  • Length of paper: Approximately 3–3 typed, double-spaced pages, in addition to the title and references pages.
  • Font and font size: Times New Roman, 12 point.

 

 

 

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