Product-Brand Strategy

Marketing Plan: Product-Brand Strategy


Don't use plagiarized sources. Get Your Custom Essay on
Product-Brand Strategy
Get a plagiarism free paper Just from $13/Page
Order Essay

Student teams are tasked with developing a new product concept.It is important that all team members have input in developing the new product concept to ensure their full buy-in and participation. So, please ensure that the ideas of all team members are identified and evaluated before the team decides on the new product idea to develop further.(NOTE: fields are expandable.)


  1. Idea Generation: Brainstorm potential product concepts with the whole team.

All team members are encouraged to state their new product concepts, which are then included in the list. Do not evaluate the concepts yet – a free flow of ideas often generates new and unexpected ideas. (There is no limit to the number of ideas.)




  1. Screening & Evaluation: Evaluate and compare product concepts to reach agreement on the product concept to develop for the market.

All team members participate in assessing the market attractiveness of the new product concept. For this project, please weight the ability of each concept to satisfy two important criteria in new product success:

  1. Significant point of difference (clear differentiation from other brands)
  2. Market size / attractiveness (target market is large enough to be profitable)

For each concept, please allocate one to three “+” symbols for positively satisfying the criteria, or one to three “” symbols for not satisfying the criteria.






  1. Select Product Concept: After weighing options, teams must agree on one product concept to pursue. In the case of disagreement among team members, please refer to your team contract – you should have agreed on how you will resolve disagreements among team members. If the disagreement is not resolved, team members should vote on the concepts and select the concept with the most votes.
Product Concept:  









  1. Physical Product:Briefly describe the product features and rationale (reason) for your decision.










Packaging (functional):  















  1. Brand Name: Brainstorm potential brand names with the whole team.


Possible Brand Names


Choose the team’s top three brand names. Compare the brand names by considering qualities of good brand names.For each brand name, allocate one to three “+” symbols for positively satisfying the criteria, or one to three “-“ symbols for not satisfying the criteria.









1. The name should suggest the product benefits.      
2. The name should be memorable, distinctive, and positive.      
3. The name should fit the company or product image.      
4. The name should have the ability to be legally protected.      
5. The name should besimple.




Final choice of brand name:


Explain why you chose this brand name:





  1. Brand Personality: Consumers may form emotional connections with brands they admire or feel a personal connection with. Briefly describe a set of human characteristics associated with the brand (eg. rebel vs conformist; young vs mature; elite vs mass market; innovative vs functional; etc.)





  1. Brand Elements: Briefly describe some of the branding decisions you make to attract or satisfy your target market.


Brand images / designs  





Brand colours  





Font styles  





Packaging design  






  1. Competitor Analysis: Briefly describe the product and brand of one (1) key competitor. Describe the key competitive advantage(s) your brand has over the competition.


Master Homework
Order Now And Get A 20% Discount!
Pages (550 words)
Approximate price: -

Advantages of using our writing services

Custom Writing From Scratch

All our custom papers are written by qualified writers according to your instructions, thus evading any case of plagiarism. Our team consists of native writers from the USA, Canada, and the Uk, making it convenient for us to find the best to handle your order.

Unlimited Free Revisions

If you feel your paper didn't meet all your requirements, we won't stop till it's perfect. You're entitled to request a free revision within 7 days after we submit your paper.

Quality Writing In Any Format

If you have issues with citing sources and referencing, you need not worry. Our writers are highly knowledgeable in referencing, including APA/MLA/Havard/Chicago/Turabian and all other formatting styles.

Fast Delivery And Adherence To The Deadline

All our custom papers are delivered on time, even the most urgent. If we need more time to perfect your paper, we may contact you via email or phone regarding the deadline extension.

Originality & Security

At Master Homework, your security and privacy is our greatest concern. For this reason, we never share your personal information with third parties. We use several writing tools to ensure your paper is original and free from plagiarism.

24/7 Customer Support

Our agents are online 24 hours a day, 7 days a week, and are always ready to serve you. Feel free to contact us through email or talk to our live agents whenever you need assistance with your order.

Try it now!

Calculate the price of your order

We'll send you the first draft for approval by at
Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

We work nonstop to see the best client experience.


Flexible Pricing

We offer pocket-friendly prices that coincide with the preferred client's deadline.


Admission help & Client-Writer Contact

Our support team is always ready to ensure vital interaction between you and the writer whenever you need to elaborate on something.


Paper Submission

We deliver our papers early within the stipulated deadlines. We are glad to help you if there should be an occurrence of any alterations required.


Customer Feedback

Your review, positive or negative, is of great concern to us and we take it very seriously. We are, consequently adjusting our policies to ensure the best customer/writer experience.