Six audio lectures

watch video http://www.youtube.com/watch?v=v1q1nnPCcKw

This discussion forum requires you to post your response to an assignment and respond to a minimum of one classmate’s post.

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The assignment for this discussion forum is to review the six audio lectures in this module and focus on the Fiat 500 advertising campaign and its associated sales decline of 44%.

What does this example inform you about marketing?

The points rubric for the discussion assignments is 5 points for posts that address specific items of the assignment, such as course terminology, such as value creation, brand names, such as Fiat 500 and your thinking about the question presented (clever advertising but sales declining – what does this tell you about marketing?).

An additional 5 points will be earned for specific and thoughtful comments and reflective responses to a classmate’s post.

Comments such as “i liked your thinking” are too general and will not receive additional points. A post that earns 5 more points includes an explanation WHY you liked their post and how it can be improved.

Your post and response to your classmate is limited to 100 words total (50/50).

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