Social media marketing

Your task is to complete the following: Step One: Imagine that you are part of a social media marketing team who is seeking a new and fresh Instagram micro-influencer to partner with a brand in a new social media marketing initiative:

1.Select an Instagram micro-influencer (MI) new to you and not discussed in this or other classes.

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2.Identify the generational, geographical, and one psychographic demographic (personality traits, beliefs, values, attitudes, interests, or lifestyles) segments targeted by the MI’s site

  • Write a 300 to 500 word summary of the MI’s site (refer to the Key Components of a Good Summary outlined in Week 4)

Step Two: Thoroughly analyze the MI and his/her site using the following seven criteria:

1.Regularity of posts – day, time, frequency

2.2. Quality/authenticity of content and images

3.3. Subscriber engagement in terms of likes, shares, comments, and questions

4.4. Ratio of followers to comments

5.5. MI’s response to comments (just emojis/some emojis/vague responses/ engaging responses/drives conversation among followers)

6.6. MI’s response to questions (doesn’t respond/vague responses/informed responses/drives purchase consideration)

7.7. MI’s presence on other social media platforms: account name + number of subscribers (or friends, connections, etc., depending on the platform)

Prepare a report outlining your analysis of the seven criteria. For each criterion you must provide specific data and evidence. For example, for Criterion 1, don’t simply say that the posts are regular; specify how often the MI posts – weekly? every Tuesday and Thursday?, etc.

This section of your assignment should be between 1,000 and 1,500 words. Use tables, graphs and charts where appropriate to display your data.

Requirements: 1500 words

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