Strategic management

The objectives of the assignment are to provide student the opportunity to apply the theory and processes of learning to actual working environment, and to provide student with substantive, real-world material.

CASE STUDY Instructions:

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1. Review the case study provided.


2. Analyze the issues and problem of the given case.


3. Prepare the proposal based on the tasks listed.


4. Student shall be evaluated based on proposal.

You are hired as the Chief Strategist Officer by the startup owners (Haziq and Alia). Your main tasks are as follows:


1. Listed the current issues face by the company


2. Analyze the current situations – internal company conditions, technology, economic, global pandemic and social forces. You may format your analysis using SWOT.

3. Select the most relevant new business venture which is suitable, based on the strength and opportunities stated.


4. Develop a new vision for the new startup venture. You have to decide what kind of business “Apa-Apa Pun Boleh Station” to venture in.


5. Based on the vision, develop 3 relevant missions that would enable the achievement of the vision by 2022. The mission’s contents should include some of the findings by Kulkami et al (2020).


6. For each mission, state 3 main or key strategic objectives or areas that your team to focus on.


Suggested Outline of your proposal:


Slide 1 – front page – name / student id, titled of your proposal Slide 2 – Content


Slide 3 – Executive summary – brief summary of your proposal Slide 4 – Current company issues / the pain points

Slide 5 – Current situation analysis – SWOT (can be more than 1 page)


Slide 6 – New Business Venture – justify your selection of the new area / industry Slide 7 – Develop new visions – one only

Slide 8 – Proposed 3 missions for the vision


Slide 9 – Proposed 3 key objectives to support the missions

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