STRATEGIC MANAGEMENT AND LEADERSHIP

Individual Report- chosen company – David Llyod leisure

Task 1: 30%
Building on the leadership development mapping tool you were introduced to in the seminars, write a self-reflective section on your personal leadership development plan.

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Task 2: (≈ 1500 words) 70%

Select an industry from the following list and answer the following questions
INDUSTRIES (Choose One)
a) Technology Communication

b) Beauty and Personal care Retail

c) Health and Fitness Clubs (Gyms and Fitness centres)

d) Sports Apparel and Footwear Retailers

Q1. Conduct a Porters Five Forces Analysis for your chosen industry in the UK. Use the most recent information collected from Mintel or Passport industry reports, articles, newspapers etc… Identify key success factors for your chosen industry.

Choose a company in the chosen industry and using desk research from reliable sources answer the following 2 questions.
Q2.1. What are the strategic capabilities that give the company its competitive advantage? Using the VRIO framework identify if the company has a sustainable competitive advantage?

Q2.3. Identify and critically evaluate the current strategy the company is following. Recommend two strategies with reasons and evidence that the company can pursue in the next few years to achieve its strategic objectives.

You are advised to adopt the following structure for your assignment:

REPORT STRUCTURE
1. TITLE PAGE (NAME OF THE COMPANY, STUDENT ID, SEMINAR TUTOR, WORD COUNT)

2. TABLE OF CONTENTS

Task 1:

Structure the answer to explore the three following elements:
a) Self- acceptance: reflect on your personality leadership preferences and style according to the Big Five Personality Test (covered in seminar 1). What is personality style? How accurately this style describes you? What are the main struggles you might have?

b) Self- management: what characteristics you want to develop and why? (choose the 3 most important for you)

c) Self-development: how would you gain the new skills you need to develop these characteristics?

 

Guidance: Feel free to be as creative as you want; Use tables, charts, drawings, songs or dances!

Task 2:

a) INTRODUCTION

This section should briefly describe the industry and company profile. Finish with the purpose of the report.

b) MAIN BODY
This section should discuss each question. State the question before beginning the answer.
An indicative approach to structuring your answer is below;
Q1
· Examine each force and evaluate the impact of related micro environmental factors
· Comment on the strength of each force
· Identify the key success factors to operate in the industry from the analysis
Q2.1
· Identify the threshold and core resources and capabilities
· Use the VRIO table to analyse a few of the threshold and core resources/capabilities. The last column of the table should include the outcomes such as competitive parity, temporary competitive advantage and sustained competitive advantage.
· Last part of the question is to discuss the resources/capabilities that gives the company its sustained competitive advantage in the marketplace based on the VRIO table.

Q2.2
· Research and identify the current strategy using a suitable model/framework. Eg; look at the annual report
·

c) CONCLUSION
d) Conclude with a brief of what you have discussed in the main body.

INTEXT CITATIONS AND A LIST OF REFERENCES ARE EXPECTED

ASSESSMENT CRITERIA FOR THE REPORT

Task 1:

CRITERIA
INDICATIVE CONTENT
MARKS
Task 1
30
Critically reflect on all 3 elements
a- Self- acceptance: reflect on your personality leadership preferences and style according to the Big Five Personality Test(covered in seminar 1). What is personality style? How accurately this style describes you? What are the main struggles you might have?

b- Self- management: what characteristics you want to develop and why? (choose the 3 most important for you)

c- Self-development: how would you gain the new skills you need to develop these characteristics?

10

10

10

Task 2
70
Introduction
· Brief profile of the company
· Brief summary of the industry analysis
· Purpose of the report

5
Application of Theory, concepts and framework and analysis

· Knowledge and understanding of frameworks and concepts and its use in the answers.
· Use of research and evidence from industry reports, articles etc.
· Critical and balanced review of the information collected
/50

20

15
15
Conclusion
· Structured synthesis of information presented in the main body
5
Presentation, Structure and Language
· Appropriately structured, font size, line spacing
· Language, spelling and grammar

5
References
· Well referenced and cited (textbooks, articles etc..)
· Quality of sources used
10

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