SWOT Analysis, Market Analysis and Target Market for Jet ski rental

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please use this link for more information on jet Ski rental and use SWOT Analysis, MARKET ANALYSIS, and Our Target Market: https://www.profitableventure.com/jet-ski-rental-business-plan/#3_Our_Products_and_Services

SWOT Analysis:

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Strength:  We can boast of having one of the latest jet ski from popular company like Kawasaki and Yamaha.

Another strength that counts for us in the location of our jet ski rental business; it is located in one of the most ideal locations for such business in Erie Lake- Pennsylvania.

Weakness: As a new company, we may not have the required cash to promote our business the way we would want to    especially as it relates to placing advert in mainstream media.

Opportunities: The opportunities in the jet ski rental business are massive considering the number of people that would want to ski either for fun or for sport. As a jet ski rental company, we are ready to take advantage of any opportunity that is available in the industry.

Threat: new jet ski rental company in same location where our target market exists.

 

Target Market

  1. 10 million trips are made each year to visit erie lake and most of that trips are made in Erie PA
  2. Below is a list of the people and organizations that we have specifically designed our products and services for;
  • Potential Couples/Young Adults
  • Tourist
  • Households/Families
  • Schools (High Schools, Colleges and Universities)
  • Sport Organizations (For Jet Ski Competitions)
  • Event Planners
  • Tour Guides

Industry Analysis

1.Over the five years, Jet Ski Rental Industry has increased which  represent a potential threat to the industry.

  1. Total recreation expenditure is expected to increase in coming years,  representing a potential opportunity for the industry.

3.jet ski rental business operators in the bid to generate more revenue for their business engage in retailing safety google, life jackets, beach and swimming wears and other related merchandize.

 

 

 

 

 

 

 

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