Technology and Presentation Assignment

MKT3210CRM Technology and Presentation Assignment Details

With your group, research CRM technology as it relates to the 21st Century salesforce, and develop a selection criteriafor choosing a CRM software package.  Use GoogleSlides to develop a 10-slide presentation that provides a comprehensive review of the elements that you considered to develop your final selection criteriaand explain your recommendations.  Your research and presentation should include the following:

  • Research and provide data on at least three different CRM software packages.
  • Provide a comparison of the features and benefits of these three CRM software packages.
  • Provide the selection criteria you have developed (Selection criteria can be formatted as a checklist or rubric/grading sheet for CRM software technologies)
  • Explain which of the three different CRM software packages is the best choice according to your selection criteria.
  • Distinguish between internal and external stakeholders for your company, and explain how the technology helps you to communicate with them.  How does this technology support sales force on a global scale?

Following the completion of your research and presentation, each individual must submit a one page written reflection that describes his/her individual research contribution in the context of the total group research, and discusses the content of the final presentation, and provides a de-brief on the challenges and successes that the group encountered as a whole.

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