Wildfire Entertainment Case Analysis

Case write-ups give you the opportunity to practice both applying course concepts/frameworks as well as communicating your thoughts about strategy. In particular, you must analyze a particular firm’s strategies and challenges and make recommendations regarding how you believe that firm should proceed.

Case write-ups should begin with an executive summary (one full paragraph) that highlights the major issues discussed in the case and the structure of your analysis.

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The write-up should first briefly describe the situation/problem at hand (company/companies involved, what is the issue, etc.).

Then, you should describe any information that you have considered in your analysis of this situation.

You should also outline any strategic recommendations that you would make.

Be sure to answerall relevant case questions (see below) in your write-up.

The write-up should not exceed three pages (double-spaced, Times New Roman, 12 point font, 1 inch margins). See the attached rubric for additional guidance on how this assignment will be graded.

Case Questions:

Be sure to address the following case questions in the course of writing your analysis:

Describe the context that Wildfire faced in the early days of its development. Why might a single organizational structure not be effective?
What are the pros and cons of the main organizational archetypes that Wildfire used: functional, matrix/hybrid, divisional?
In a context of rapid growth, how can a tech-based start-up know when the organizational structure should be changed?

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