Advertising Analytics

This research paper is for the course “Advertising Analytics”.

The paper the related to the group presentation that I’ve done a week ago, which means you DONT have to write all the data by yourself, part of the coding task is done.

You are required to have some skills on coding, and familiar with “google Colaboratory” and “Tableau”:

• 1) Use Tableau to visualize the relevant data
• 2) Use google Colaboratory to make a regression of relevant data, then analysis the regression

Body of Report include (15 pages):

1. Research question (Hypotheses)
2. Literature review
3. Data collection
4. Data Exploration using Visualization & Data Cleaning (Tableau or Python)
5. Model
6. Regression Analysis and Interpretation
7. Conclusion and Suggestion for Organization
8. Future Plan

General requirement:

• 1) At least, 4 hypotheses (research question)
• 2) 2 of your hypotheses may be the same as those in the group presentation that you’ve done before, or your classmates’ papers.
• 3) It means, you may add 2 more “new” hypotheses, which contribute by yourself.
• 4) At least 1 hypothesis is required to be supported/ sufficient. (p-value < 0.05)
• 5) Once you make your hypotheses, put them in the “Research Question for Individual Research Paper” column in the G-sheet “Group”.
  • https://docs.google.com/spreadsheets/d/1vnBTu2u2qe…
  • You can’t put all the same hypothesis (at most two) if those are already there.

 Format

• 1) Use word file (.doc), 12pt, 1.5 lines spacing, at least 2.5cm margins on all sides.
• 2) Make sentences rather than bullet points.
• 3) Revise your paper several times
• 4) Pls Do NOT put code into the research paper, the paper ONLY contain tables, visualization (figures), and text.

More detail requirement is in the following attachment, pls go through them carefully.