Baidu in China

Case Analysis Questions:
1. Executive Summary
2. Name and describe the organization’s industry.
3. Describe the relevant Macro Environmental forces of the Industry. *PESTEL Analysis
4. Describe the major Driving Forces of the Industry. Chapter 3
5. Conduct a Porter’s Five Forces industry analysis. Summarize the industry impacts. Chp 3
6. Identify and describe the Key Success Factors for the Industry. Chapter 3
7. Using a Strategic Group Map identify & discuss the major “players”, their strategies, and how the strategies differ. Chapter 3
8. Is the Industry attractive? Why and/or why not?
9. Conduct an in-depth financial analysis with regards to profitability, liquidity, and growth, and then provide an assessment of the overall health of the firm’s finances. Chapter 4
10. Using tools such as value chain and/or resource-based view identify the competencies and skills the firm has that provide the organization with a competitive advantage and summarize their impacts (Be Specific). Value chain
11. Conduct a SWOT analysis on the company and describe its strategic relevance and summarize their impact.
12. Assess the strength of the company relative to the other Industry participants using a Competitive Strength Assessment (CSA) matrix. What conclusions can be made concerning the ability of the company to compete based upon your CSA matrix? Chapter 4
13. Identify the firm’s present mission. Does the existing mission fit with the market forces? What changes to the mission should be made? Chapter 5
14. Identify the firm’s present generic strategy. Does the present strategy fit with market forces? What supporting strategies do the firm use to compete? Has it been effective in establishing a sustainable advantage? Chapter 5
15. What are the strategic issues the firm must address to be competitive?
16. What strategic changes would you recommend to address the firm’s strategic issues?
17. Use the ten-part implementation model to briefly describe the actions necessary to implement the recommended strategy or strategies?

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