Does brand loyalty really boost sales

1. Report Writing Guidelines ( Adapted from: Effective Writing Program, University of Calgary http: //

1.1. Overview of the Report Structure
Title page* …………………………………………………. (Roman) i
Abstract* ……………….………………………………………….. ii
Table of Contents* ….…………………………………………….. iii
List of Figures/List of Tables* (optional) …………….……………. iv
Glossary* (optional) ………………………………………….……. v
Introduction …………………………………………………(Arabic) 1
Literature Review ………………………………………….. (Arabic)
Methodology ………….……………………………………. (Arabic)
Findings and Discussion ..………………………………… . (Arabic)
Conclusions ………………………………………………. .. (Arabic)
Recommendations (optional) ………………………………. (Arabic)
References* ……………………….……………………….. (no page)
Appendices* (optional)………………………………………(no page)

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1.2. Notes
1.2.1. All sections marked by an asterisk should begin on a new page. All other sections follow the preceding sections on the same page if space permits.
1.2.2. The References and Appendices should not have section pages.
1.2.3. The preliminary sections (Title Page, Executive Summary, Table of Contents, List of Figures/Tables, and Glossary) should be numbered in lower case Roman numerals (i, ii, iii…).
1.2.4. The body of the report beginning with the Introduction is paginated starting from 1, 2, so forth.
1.2.5. The sections and sub-sections of the body of the report should be outlined as follows (minimum required sections):
1. Introduction
2. Discussion
2.1 (sub-section)
2.2. (sub-section)
2.3. (sub-section)
2.4. (sub-section)
3. Literature Review
4. Methodology
5. Conclusion

2. Report Writing: Checklist for Revision (Adapted from Effective Writing Program, University of Calgary
2.1. Does the title page
• include an informative title that indicates the focus and nature of the report (e.g. evaluation, recommendation, survey)?
• include the date and the author’s name, title, and organizational affiliation?
• indicate for whom the report was written?

2.2. Does the table of contents
• list all first- and second-level section headings (and, optionally, third-level headings)?
• reproduce the headings and numbering exactly from the body of the report?
• include the full titles of all appendices?

2.3. Do the list of figures and the list of tables
• list all figures and tables (under separate headings), giving page numbers for each?
• reproduce exactly the numbering and full titles of each figure and table?

2.4. If included, does the glossary
• present specialized terms in alphabetical order?
• define terms in a grammatically parallel way (e.g., all in sentences or all in phrases)?
Note that integrating definitions into the body of the report is generally a good strategy.

2.5. Does the abstract
• summarize the report in such a way that it could stand on its own and would make sense to a managerial, public, or non-technical audience?
• stay within one or two pages (preferably one) and within a 500-word limit?
• briefly explain the focus, context, and research method for the report?
• summarize the key information from the report, concentrating on the problems, methodology, findings, conclusions, recommendations (if relevant)?
• exclude any information not in the report itself?

2.6. Does the introduction section
• explicitly introduce the report and briefly explain the focus and context of the report? For example, does it explain the problem or opportunity that prompted the report to be written?

Note: Do not assume that the abstract has already done the job of introducing your report; your report should be able to stand on its own without the abstract.
• provide sufficient background (technical information, key definitions, etc.) for general readers?
• refrain from presenting conclusions and recommendations?

Note that the introduction may be followed by related sections or subsections, including
• background (e.g., about the problem or organization being discussed)
• objectives of the study
• scope (including what your analysis includes and excludes)
• review of previous research (Literature Review)

2.7. Does the research method section
• explain when, where, and how the research was done?
• describe your research method in sufficient detail? For example, if you conducted a survey, did you explain who you surveyed and how (e.g., in person, by phone, by e-mail, via online tool)?

2.8. Does the body of your report
• present, interpret, and discuss your findings in a series of sections with informative headings and sub-headings? (e.g., “environmental concerns”; “economic considerations”) rather than the more generic ‘Findings”?
• present findings clearly and coherently, with a brief introduction to each section?
• use lists, tables, and figures (e.g. graphs) to present information where appropriate?
• refrain from presenting conclusions and recommendations?
• include properly formatted citations for all information taken from sources?
Note that in research reports, it’s conventional to present results separately from your discussion (and interpretation) of those results. However, in some contexts, it has become common to present and discuss results in the same section.

2.9. Are all figures and tables
• numbered in separate series (e.g., Table 1, Table 2, Table 3)?
• informatively titled (e.g. Annual precipitation in Calgary, 1980-1990)?
• Properly formatted, with the title for tables above and that for figures below?
• accompanied by legends or footnotes to explain abbreviations or provide information necessary to interpret the information presented?
• referred to and discussed in the body of the report?
• accompanied by a source citation, if the information was borrowed or adapted?

2.10. Does the conclusions section
• summarize the most important findings in the report and indicate their significance (answering the reader’s implied question “so what”)?
• include only conclusions that flow from the data and discussion presented?
• show how the report’s objectives have been met?
• refrain from introducing new information?

2.11. Does the recommendations section
• suggest actions that should be taken or considered in light of the report’s conclusions?
• present recommendations in a numbered list (if there are several)?
Note that while it’s conventional to include separate Conclusions and Recommendations sections, not all reports include recommendations and in some reports, the Conclusions and Recommendations sections are occasionally combined.

2.12. Is the writing style generally characterized by
• sensitivity to the audience (e.g., by including definitions and avoiding jargon for general readers and by using gender-neutral terms and pronouns)?
• paragraphs that begin with a topic sentence?
• precise wording (e.g., avoiding general terms like “a large increase”)?
• grammatical parallelism in lists and headings (e.g., The committee would like to identify the factors contributing to the problem, to evaluate their impact, and to recommend solutions.”)?
• relatively few sentences over 30 words or two typed lines?
• relatively few paragraphs over a half-page long?
• appropriate use of verb tense (e.g., the past tense to describe work completed and the present tense for conclusions and general statements)?
• a coherent flow, linking new information to known or previously given information?
• correct grammar, punctuation, and spelling?

2.13. Are appendices
• included as necessary to provide detailed information that is not essential in the body of the report but would be of interest for specialist readers?
• informatively titled and labeled as Appendix A, Appendix B, etc., according to the order in which they are mentioned in the text?

2.14. Does the formatting of the report
• use typography, lists, and informative headings to make the structure of the report clear, the appearance attractive, and the information accessible?

2.15. Is information from primary and secondary sources used in the report
• used effectively (e.g., quoted only if the original wording is important)?
• formatted so that wording taken directly from the original source appears in quotation marks or inset block format (for quoted passages over three lines)?
Note that following the sentence structure of the original and substituting a word here and there constitute plagiarism – even when the source is cited.
• whether quoted or paraphrased, accompanied by an in-text citation or reference number acknowledging the source according to a standard format (e.g. APA) and directing the reader to more complete publication information included in the reference list?
2.16. Does the reference list
• follow a standard format (APA)
• list all sources in the report (and only those sources)? (Note that this is usually the case for the APA citation format since it only requires a reference list.)

Reference List vs. Bibliography
A reference list includes only those sources you have cited in your paper while a bibliography provides a complete listing of all the sources you have used including those you have not cited but have read to prepare your paper.

3. Topic List – The following list gives you ideas for a research report. You may choose one of the topics below. If you decide to work on your own topic, it has to be directly related to your major field of specialization. Before you commence work, make sure that your lecturer has approved your proposed topic.
3.1 A survey on the effectiveness of mobile phone advertising

3.2 Is mass surveillance justified in the name of national security?

3.3 Mass Rapid Transit: The answer to Jakarta’s traffic woes?

3.4 The current online marketing landscape in Indonesia and its future directions

3.5 Does brand loyalty really boost sales?

3.6 A survey of online habits of BINUS JWC students

3.7 Career prospects of BINUS JWC students

3.8. Addressing the challenges of urbanization

3.9 Any topic related to your field of study

4. Submission Criteria
4.1. Please submit your report as soft copy. You will be invited by your lecturer to upload your essay on
4.2. You should also submit a hard copy along with a certification of originality (you can obtain this form from Student Services) to your lecturer in class on the date told by your lecturer. No excuses for non-submission will be accepted except as given in 4.3.

4.3. No submissions will be accepted after the deadline except under extremely rare circumstances, such as serious certificated illness.

4.4. Failure to submit on time and/or evidence of plagiarism/collusion (either as plagiarizer or helper) will result in a zero grade. For plagiarism/collusion, whether you copied or helped someone copy, you will be placed on academic probation. You should consult the Student Guidelines to find out exactly what this means and how it affects you.
5. Grading Criteria. This final paper covers two assessment components as follows:
Presentation – 5%
Report – 30%
5.1. Presentation. You will do an oral presentation of your research report in class. Your lecturer will determine the time allowance for you to do so under specific circumstances related to the number of students per class and other considerations. As such, aside from the written report itself, you will prepare accompanying PPT slides for your presentation. Additionally, your lecturer will determine the order of oral presentations. However, please take note that all reports and PPTs shall be handed in at the same time, that is, on the first meeting day of Week 12 or the first hour of Week 12 for classes that meet once a week only.
5.1.2. Grading components. Your lecturer will grade your presentation based on the following criteria: performance, language, speech, structure, linkage, visuals, handling questions.

5.2. Report. The body of your report must contain 2,000-2,500 words. This means that the preliminary (Title Page, Table of Contents, Abstract) and supplementary (References, Appendices) materials are not included in the word count. You may obtain materials for your report from primary and secondary sources, including but not limited to books, journals, newspapers, the Internet, television, film , radio, lectures, public debate, interviews, as long as they are authoritative and well-referenced according to the style for each genre.

5.2.1 Grading components. The following criteria will be used to grade your report: ideas, logic, and evidence; coherence and cohesion; vocabulary, grammar, and syntax; style and format; and referencing (APA style).

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