There are seven basic functions of advertising. Each of these functions plays an important part in the success of advertising. Three of these functions are mentioned in your textbook reading as well as in the articles listed below. One of these critical functions is identification. The consumer must know what the product is and where to find it. Another function is information. As a consumer, you want to know what a product is for and why you might need it. For businesses, being able to inform your customer creatively and ingeniously can put you ahead of your competition. A third basic function of advertising is persuasion. A business that is able to effectively persuade the consumption of their product can stay afloat and even thrive in their field. If advertising a product is not done well, it is less likely the sale of the product will reach its highest potential. Advertising is used to increase sales. Advertising can truly be the be-all and end-all of a product.
What is advertising? According Merriam-Webster dictionary, advertising is the action of calling something to the attention of the public especially by paid announcements. It is derived from the Latin word meaning “to turn attention.” Individuals often interchange the words advertising and marketing, however, it is important to understand that advertising is a part of marketing. Please review the following video for a brief introduction of adverting. While you watch it, consider ways that advertising impacts you as a consumer.
What is Advertising? 2:20minutes
What is Advertising? (https://www.youtube.com/watch?v=jq4cnKh0jbU.)
What is Advertising?
Advertising has a rich history that dates back hundreds of years. It began with simply identifying what your business was and what kind of product or service you provided. After printing developments were established, businesses were able to advertise beyond their place of business and expand their horizons. Please review the following video about advertising’s history. While watching the video, think about the first time you were exposed to advertising. What advertisements do you remember from when you were young? Can you still hum a jingle or recite a slogan from a childhood commercial or ad?
History of Advertising (8:40 minutes)
https://www.youtube.com/watch?v=b7c27ikbR2 (Links to an external site.)
As mentioned previously, persuasion is one of the basic functions of advertising. Please review the articles below on how persuasion is beneficial to advertisers. While you are reading them, consider if and how you have been persuaded by an advertisement. What things about advertisements are engaging or interesting? Also consider how specific advertisements persuade you to choose one product over another?
Examples of Different Kinds of Persuasion in Advertising http://smallbusiness.chron.com/examples-different-kinds-persuasion-advertising-56550.html (Links to an external site.) (730 words)
Persuasive Techniques in Advertising http://www.readwritethink.org/files/resources/lesson_images/lesson1166/PersuasiveTechniques.pdf (Links to an external site.) (678 words)
Psychology has an impact on consumers and on advertising. It is crucial that organization and marketers understand how they want to impact their consumers with their brand. Take a look at the video below to see how psychology can impact advertising.
Psychology and Advertising (6:55 minutes)
Psychology And Advertising (Links to an external site.)
Psychology And Advertising
The following articles will be helpful to you in for the discussion this week. They both review the seven functions of advertising.
7 Functions and Effects of Advertising (Chron)Preview the document (552 words)-documents added as an attachment
7 Functions and Effects of Advertising (AZCentral)Preview the document (502 words)-document added as an attachment
Of the seven functions, which 3 do you feel are the most important to utilize fully in order to be successful? Why did you choose these three?
Remember, you will need at least two IWG formatted references in your initial post, so look for “retail sales associate or retail sales management” find articles that describe or supports your opinion.
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