MARKETING RESEARCH
5MARK012W MARKETING RESEARCH
SEMESTERONE: Academic Year 2020/2021
OVERVIEW for CW1
[In-Course INDIVIDUAL Assignment
[weighted to 50% of Module grade]
Contacts:
Module Leader Anna Zacharewicz
Office: Room M130: Westminster Business School
Email: A.J.Zacharewicz@westminster.ac.uk
Completing the INDIVIDUAL ASSESSMENT
Completing CW1 / Individual Assignment(weighted to 50% Module Marks)
There are THREE Tasks / Sections with:
Different mark allocations for each Task:
Task One = 20% (10% Module marks);
Task Two = 50% (25% Module Marks);
Task Three = 30% (15% Module Marks)
ONLINE SUBMISSION DEADLINE
Semester ONE= THURSDAY NOVEMBER 12TH 2020
KEY POINTS:
- Each student must only complete their Individual Assignment according to the Brief (Tasks One & Two) and the statements for Task Three (individually allocated – please refer to your seminar class tutor&/or the list on bb).
- Each student must individually understand the brief – the onus is on each student to query any issues with their class tutor.
- Detailed Briefs (Tasks One, Two & Three) are available as more specific guidance for each Task – briefing in lectures (with Panopto recordings) available under assessment in bb
- The word limit for the entire submission is 2000 words for all three tasks (with a 10% margin for the total i.e. between 1800 and 2200 words).It is recommended Task One be completed in 400 words (+/- 10%), Task Two in 1000 words (+/- 10%), and Task Three in 600 words (+/- 10%) i.e. 300 (+/- 10%) words for each statement
- Please note that for Task Three each student will be allocated different statements. A list will be made available in blackboard.
Context for CW1 / Individual Assignment Brief
UNIVERSITY OF WESTMINSTER
The University of Westminster / UoWis committed to providing and maintaining a healthy and safe working environment for all University colleagues, students, and any other people who may be affected by its activities.
There has been much discussion with the Business School as to whether a wellbeing app would be useful for undergraduates.Hence the School of Management and Marketing has been tasked with exploring what a wellbeing app would include and how it can be accessed.
Initially, an exploratory project (based on secondary data collection / desk research) was commissioned to produce an overview of the type of wellbeing apps different universities were making available or selling or undergraduate students were buying.
Some new secondary data has just been made available and a query has arisen which you (as a research executive working for an Agency specialising in work with students in Central London) have been asked to answer – Task One in the Individual Assessment.
The University wants to explore in detail the expectations UG students have and their specific requirements and preferences for a wellbeing app. The University also wants to determine if this wellbeing app should be made available by the University branded to the specific course undergraduates are enrolled on.
There will be one Focus Group at each of the four campuses (Marylebone, Harrow, Cavendish Street, and Regent Street). The focus group will have between 6-8 participants / Undergraduate students from a range of courses delivered at each campus.
The University is now planning the second phase of the project which will involve this series of four Focus Groups among UoWundergraduates – – Task Two in the Individual Assessment.
Finally, there has been some discussion within the committee at the University of Westminster who will be evaluating the research findings. Statements have been made which are not clear to some members of the committee.
Thus, for Task Threein the individual assignment, each student will have two statements (allocated by seminar tutors / available in a list on bb) that they need to explain and critically evaluate.
PLEASE REFER TO THE DOCUMENT LABELLED ‘DETAILED OVERVIEW’ FOR ALL THE INSTRUCTIONS ABOUT EACH OF THE TASKS.
This document (‘Detailed Overview’) includes the data set for Task One and the statements (from which each student is allocated two statements) for Task Three.
As mentioned above, Tasks One and Two are the same for each student but in Task Three each student has two different statements allocated in the seminar in Week 2.
GUIDANCE NOTES FOR COMPLETING THE INDIVIDUAL ASSESSMENT
- Each Task has very specific requirements. Hence ensure you understand what is required and focus on what you have been asked to do.
- Each Task has a different maximum number of words:
- Task One = 400 words (+/- 10%); Task Two = 1000 words (+/- 10%); Task Three = 600 words (+/-10%).Please include a word count at the end of each Task
- You can use diagrams, tables, visual representations (which are not part of the word count but must be labelled sourced and used) for each Task.
- It is useful to start each task on a new page / sheet of A4
- Create a professional document for this submission using a report format to include Title page, contents / index page etc.
Further guidance will be given during the Module in lecture sessions and during seminars. Students are also strongly urged to use the CW1 Guidance available in bb under ‘assessment details.
Weeks 2 & 3 of the Module delivery link specifically to Task One in CW1.
Weeks 4 & 5 of the Module delivery link specifically to Task Two in CW1.
Week 6 of the Module delivery links specifically to Task Three in CW1.
Week 7 of the Module delivery consolidates all the previous weeks content related to CW1 and allows students to review their CW1 and obtain formative feedback.
Students can of course access all the documents in bb and work on CW1 at their own pace and ask for guidance from their seminar tutors and/ or the module leader.
ONLINE SUBMISSION REQUIREMENTS:
The Individual Assignment/ CW1 Coursework project report (covering THREE tasks) should be submitted online on Blackboard by 1.00pm:
Semester One = Thursday November 12th 2020
THIS DEADLINE IS FINAL.
All assignments submitted, and date marked later than this deadline will normally be penalized in terms of marks according to University regulations on late submission. Any appeal against this must go through the University’s Mitigating Circumstances procedure.
Please note that Course Leaders, Module Leaders and Seminar Tutors do not have any discretion to offer extensions to deadlines.
Submission of Coursework
All coursework on this module should be submitted via Blackboard. On Blackboard it will automatically be scanned through a text matching system (designed to check for possible plagiarism).
For the Blackboard submission:
- DO NOT attach a CA1 form or any other form of cover sheet;
- YOU MUST NOT include your student ID as the document header and also on the first page of your assignment as the University adheres to a policy of anonymous marking!
To submit your assignment:
- Log on to Blackboard at http://learning.westminster.ac.uk;
- Go to the relevant module Blackboard site;
- Click on the ‘Submit Coursework’ link in the navigation menu on the left-hand side, as advised by the module teaching group;
- Click on the link for the relevant assignment;
- Follow the instructions.
You will be given details by the Module teaching group about how and when you will receive your marks and feedback on your work (refer to Module Calendar in Module Handbook).
REMEMBER:
It is a requirement that you submit your work in this way. All coursework must be submitted by 1.00pm on the due date.
If you submit your coursework late but within 24 hours or one working day of the specified deadline, 10% of the overall marks available for that element of assessment will be deducted, as a penalty for late submission, except for work which is marked in the range 40 – 49%, in which case the mark will be capped at the pass mark (40%).
If you submit your coursework more than 24 hours or more than one working day after the specified deadline you will be given a mark of zero for the work in question.
The University’s mitigating circumstances procedures relating to the non-submission or late submission of coursework apply to all coursework.
General Guidance:
Each student will use the same brief for Tasks One and Two.
However, for Task Three you will be allocated two statements by your seminar tutor.
- A list of statements allocated to each student is available in bb
Advice:
- Ensure you have all the contact details for your seminar class leader / tutor as they are the first contact point for any queries.
- You must abide by the MRS Code of Practice / adhere to ethics in research practice throughout this Module.
- You will be designing and executing either a Focus Group Discussion or a depth interview during the seminar classes in Weeks 5 or 6 to help you understand the second task in CW1.However, please note: you are not required to carry out a focus group for completion of Task Two in the Individual Assessment.
PLEASE NOTE: MOST IMPORTANT:
Please ensure you look at the detailed guidance available for each task (which will also be considered during lecture sessions) – available under assessment in bb.
