MT460M1 Fundamentals of Business Strategy
This competency assessment assesses the following Outcome(s):
MT460M1-1: Assess business strategy using a variety of seminal theories, principles, and concepts.
GEL-1.02: Demonstrate college-level communication through the composition of original materials in Standard English.
Assessment Details
You will find the following resource to be a helpful guide in your analysis of your chosen case study: Guide to Case Analysis. This assessment will require intensive interpretation skills. Be sure to read this Case Analysis Guide to prepare.
Scenario:
Choose an award-winning company from the Baldrige Performance Excellence Program website to study. You will evaluate the “Award Application Summary” as a business case. You are the director of strategy and business intelligence for your chosen company. You are conducting an evaluation of your chosen company for an upcoming annual report. Your goal is to demonstrate skill and expertise in the evaluation of the strategic position of your company. You will be submitting this report to C-level executives for consideration. Use the following criteria to evaluate your chosen award-winning organization to determine how its business strategy positions the company to achieve competitive advantage over its competitors.
Assessment Part 1 Requirements:
Create a thesis statement. Explain what is meant by business strategy (read pages 3–4 in your textbook). Use theories, principles, and concepts from various research resources. Give examples.
Provide background information about your chosen company, including the company name, industry sector in which the company operates, products, and target market. Elaborate and use research.
Describe the type of competitive advantage your chosen company has established (read pages 4–6 in your textbook). Explain. Use examples.
Explain how your chosen company’s strategy will evolve over time (read pages 8–11 in your textbook). Use examples.
What is your chosen company’s business model, and why is it important? (Read pages 11–12 in your textbook.) Use examples.
What makes the company’s strategy a winner? (Read pages 12–16 in your textbook.) Explain. Use examples.
Critically evaluate the vision, mission, and values of your chosen company (read pages 21–29 in your textbook). Use research to explain and give examples.
Assess the objectives (stretch, strategic, and financial) for your chosen company (read pages 30–33). Give examples.
Explain why the strategic initiatives taken at various levels of your chosen company must be tightly coordinated (read pages 34–39 in your textbook). Give examples.
Evaluate what your chosen company did to achieve operating excellence and to execute its strategy proficiently (read pages 39–40 in your textbook). Give examples.
Evaluate the role and responsibility of the governance body in overseeing the strategic management process of your chosen company (read pages 40–42 in your textbook).
Use a minimum of three peer-reviewed, academic research resources (including your textbook) to substantiate your critical thinking and to provide viable reasoning for your perspectives.
Apply proper APA style citation and reference format.
Use headings to segment the topics in your writing in order to create a flow of ideas for your reader.
Write in third person to develop your business report.
Please use textbook: Crafting & Executing Strategy: The Quest for Competitive Advantage by Arthur Thompson
