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  1. Explain the differences between a probability distribution of a discrete random variable and the probability distribution of a continuous random variable.

 

  1. What is EMV criterion for a decision tree? How would you use EMV criterion for a decision tree to determine the best decision? Support your explanation with a viable business example.

 

  1. MRP, JIT, ERP, ABC are acronyms representing types of inventory management. Select one, research it, and discuss its role in the management of inventory. In your discussion describe its strengths and weaknesses (pros and cons) and the industry or industries you are likely to find it being used. Include an example of a company that uses it and the products produced.

 

  1. Four main psychological processes that affect consumer behavior are motivation, perception, learning, and memory. Provide an example where you have witnessed any of these taking place. What was the situation? What happened?

 

  1. Please go find the article titled: “Corporate Social Responsibility: A Corporate Marketing Perspective” by Hildebrand, Diogo, et al.

Author: Hildebrand, Diogo

Source: European Journal of Marketing, 45(9/10)

After reading this article, please discuss the relationship between corporate social responsibility (CSR) and corporate marketing? How can CSR promote alignment between multiple corporate identities (e.g. internal, external)? How can a company’s CSR actions affect its stakeholders?

Finally, based on what you know about Peter Drucker and Management as a Liberal Art (MLA), how does the article align with Drucker’s vision of MLA?

 

  1. What is brand image, and what are some tactics to shape brand image? Be sure that all three of your posts include at least one online source that adds to the knowledge base of the discussion topic.

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