Create a 3 to 4-page (800 – 1200 word) essay responding the following questions based on the Ritz-Carlton case:
Note: don’t bring in research on this hotel beyond the period covered in the case study.
What is the essence of the Ritz-Carlton experience? What is Ritz-Carlton selling? How does this relate to their service philosophy on page 13?
Within the time period of this case study, is the time right for McBride to consider an overhaul of the hotel opening process including extending the duration of the Seven Day Countdown? Support your answer. Consider the pro’s and con’s including financial impact using a chart.
If yes, what needs to be changed in the new opening process, and what is the optimum way to implement the changes? If no, support your answer fully.
Use of course theory: use at least 3 citations and 2 references, one of them being the textbook. Clearly apply services marketing concepts from chapter 1 -3 of the textbook.
Include an introduction with brief background and previewing what will be covered and a conclusion briefly summarizing major assessments.
Writing: use APA formatting. Source all references with in-text citations and a references page. Write clearly and free from major construction or writing mechanics errors.
Length: Essay from introduction to conclusion is 3 to 4-pages (800 – 1200 words).
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