Social validation

This activity has the purpose of helping students illustrate a cause and effect in a paragraph.

Read the following cause and effect essay and then answer the question

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Column One: How do they get you to do that by Janny Scott July 23, 1992
http://articles.latimes.com/1992-07-23/news/mn-4130_1_sales-professionals

Robert Cialdini identifies “social validation “as a strong persuasion technique. Social validation involves people’s need to do what they hope will get approval from the crowd, rather than thinking for themselves. The essay provides several examples of social validation such as laughing along with a laugh track and getting in a long line to go to go to a nightclub.

Choose a person you know for whom the need for social validation is very strong. Write an essay about the person and the impact the need for social validation has in several areas of his or her life. Alternatively, write about the most independent thinker you know, someone who tends to do things his or her way without worrying much about what others say. Write at least a 2 paragraph essay. (20 pts.)

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